Designing Information Architecture That Works: Lessons from MyTelstra
In the case study of MyTelstra's order tracking experience, we can see how important it is to understand user mental models when designing information architecture and userflow.
How Mixed Methods Can Be Used to Avoid Bias
Silverchain used mixed methods research to understand consumer decisions. This helped to minimise recall bias and social desirability bias by identifying the most salient events or experiences for the participants and corroborating the findings
Value Proposition Canvas in Product Strategy
The Value Proposition Canvas in Crafting My Pass Product Strategy and Design
Thematic Analysis in Qualitative Studies
Thematic Analysis's Role in Understanding Stories
Optimising User Experience with A/B Tests
A/B Testing Transforms Vodafone's Express Upgrade
The Quest for Seamless User Navigation
Harnessing the Power of Optimal Workshop to Refine User-Centric Design
The Likert Scale's Role in Vodafone's Campaign
Leveraging Likert Scale and Correlation Analysis to Enhance the Vodafone Bundle & Save Campaign
A Journey into Mix-Methods Research
Unlocking User Insights through Mix-Methods Research and Statistical Analysis
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